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Perceived Business Accommodation Willingness

PBAWConsumer's perception of how willing a company is to listen to, empathise with, and accommodate an unusual customer request
3 items 2016 α .90 Free Jiang, Y., Gorn, G.J., Galli, M., & Chattopadhyay, A.

What it measures

Three items assessing how willing a company or person is perceived to be to listen to an explanation, show empathy, and accommodate a request that is unusual or technically against policy. Jiang et al. (2016) labelled this construct 'customer sensitivity' and used it in Experiment 4, with participants rating an airline's perceived willingness to allow an overweight carry-on bag after reading a scenario. The items are phrased in third person (about another customer) but can be adapted to first person for contexts where the respondent is the customer making the request.

Citation

Jiang, Y., Gorn, G.J., Galli, M., & Chattopadhyay, A. (2016). Does your company have the right logo? How and why circular- and angular-logo shapes influence brand attribute judgments. Journal of Consumer Research, 42(5), 709–726.

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