Privacy Concerns (Control of Information)

What it measures

A three-item likert scale designed to measure a person's attitude about the consumer's right to decide if and how personal information is gathered by companies, used, and shared with other parties.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Consumer privacy is really a matter of consumers’ right to exercise control and autonomy over decisions
• Consumer control of personal information lies at the heart of consumer privacy.
• I believe that online privacy is invaded when control is lost or unwillingly reduced as a result of a marketing

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .90) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Malhotra, Naresh K., Sung S. Kim, and James Agarwal (2004), “Internet Users’ Information Privacy Concerns (IUIPC): The Constructs, the Scale, and a Causal Model,” Information Systems Research, 15 (4), 336–355.

Keywords