A three-item likert scale designed to measure a person's attitude about the consumer's right to decide if and how personal information is gathered by companies, used, and shared with other parties.
Malhotra, Naresh K., Sung S. Kim, and James Agarwal (2004), “Internet Users’ Information Privacy Concerns (IUIPC): The Constructs, the Scale, and a Causal Model,” Information Systems Research, 15 (4), 336–355.
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