Privacy of Information (Government Regulation)

What it measures

A three-item likert scale designed to measure the degree to which a person believes that laws in one's country and internationally are sufficient to protect consumers' online privacy.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The existing laws in my country are sufficient to protect consumers’ online privacy.
• There are stringent international laws to protect personal information of individuals on the Internet.
• The government is doing enough to ensure that consumers are protected against online privacy violations.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .83) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Lwin, May, Jochen Wirtz, and Jerome D. Williams (2007), “Consumer Online Privacy Concerns and Responses: A Power-Responsibility Equilibrium Perspective,” Journal of the Academy of Marketing Research, 35 (4), 572-585.

Keywords