Privacy of Information (Company's Policy)

What it measures

A three-item scale measuring privacy of information.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The company would not use personal information of consumers for purposes other than those initially stated
• The company would not share your personal information with other external parties unless it has been
• The company’s databases that contain personal information are protected from unauthorized access

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Karson, Eric J. (2002), "Exploring a Valid and Reliable Scale of Consumer Privacy and Security Concerns on the Internet and Implications for E-commerce," paper presented at Academy of Marketing Science Conference, May 29–June 2, Sanibel, FL.

Keywords