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Privacy of Information (Fabricating Personal Information)

POIPrivacy of Information (Fabricating Personal Information)
3 items 2003 α .81 Free Lwin, M. O., & Williams, J. D.

What it measures

A three-item likert scale designed to measure the degree to which a person says he/she would provide false or limited data at a particular website to protect his/her personal information.

Citation

Lwin, M. O., & Williams, J. D. (2003). A model of integrating online privacy concerns, trust, and consumer defensive behaviors. Journal of Public Policy & Marketing, 22(2), 204–215.

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