Product Compatibility

What it measures

Three items measure the degree to which a consumer believes a product or service fits their lifestyle, needs, and preferred way of doing things—a key adoption driver in diffusion of innovation theory.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Using the __________ is compatible with my lifestyle.
• Using the __________ is completely compatible with my needs.
• The __________ fits well with the way I like to get things done.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Adapted from Moore and Benbasat (1991). Alphas .95 (Study 1) and .97 (Study 2). Blanks should be replaced with the product or service name.

Recommended companion scales

Citation

Meuter, M. L., Bitner, M. J., Ostrom, A. L., & Brown, S. W. (2005). Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies. Journal of Marketing, 69(2), 61–83.

Keywords