Product Effectiveness

What it measures

A three-item semantic scale designed to measure the degree to which a consumer believes that a particular product/brand accomplishes what it is supposed to do.

Response format

5-point semantic differential

Scale items

• does not work / works very well
• a bad idea / a good idea
• not very effective / very effective

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .93) was reported in the primary study.

Citation

Bolton, Lisa E., Americus Reed II, Kevin G. Volpp, and Katrina Armstrong (2008), “How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?” Journal of Consumer Research, 34 (5), 713-726.

Keywords