Product Purchase Interest

What it measures

The scale measures how likely someone is to act on positive feelings toward a product — whether they would buy it, use it again, and recommend it to others. Items span initial purchase, repeat use, and word-of-mouth, giving a broader read on purchase-related behavioral intention than a single "would you buy this" item alone.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• I would consider purchasing this _____.
• I would be interested in using this _____ again.
• I would recommend this _____ to others.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Han et al. (2021), who referred to the construct as behavioral intentions, used the scale with participants at the Yale School of Management; source not stated. Reliability was strong (α = .93). Validity wasn't separately assessed.

Citation

Han, M., Newman, G.E., Smith, R.K., & Dhar, R. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Product. Journal of Consumer Research, 48(4), 709-730.

Keywords