Product Purchase Interest

What it measures

Three items measuring willingness to buy and to use a product again.

Response Format

5-point Likert (1=strongly disagree, 5=strongly agree)

Representative items

• I would consider purchasing this _____.
• I would be interested in using this _____ again.
• I would recommend this _____ to others.

Citation

Han, M., Newman, G.E., Smith, R.K., & Dhar, R. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Product. Journal of Consumer Research, 48(4), 709-730.

Keywords