The scale captures purchase likelihood, a straightforward and frequently used measure of buying interest.
5-point Likert (1=strongly disagree, 5=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Used by Hartmann et al. (2021), who referred to the construct as purchase likelihood, with a large MTurk sample (n = 750). The authors cited Escalas (2007) as the source, but that scale actually measured brand attitude with a mixture of different items — so this is more accurately treated as created by Hartmann et al. themselves, drawing some inspiration from Escalas. Reliability was excellent (α = .96). Validity wasn't separately assessed.
Hartmann, Jochen, Mark Heitmann, Christina Schamp, and Oded Netzer (2021), "The Power of Brand Selfies," Journal of Marketing Research, 58 (6), 1159-1177.
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