Product Purchase Interest

What it measures

The scale measures general interest in purchasing a product, a widely used construct with a long history across advertising and consumer research.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• Would you like to try the product?
• Could you imagine this product being one of your most likely choices when you next make a purchase?
• Could you imagine yourself buying this product?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Sarial-Abi and Ulqinaku (2020) borrowed this scale from Okazaki, Mueller, and Taylor (2010), who along with Sarial-Abi and Ulqinaku treated it as a measure of purchase intention rather than interest per se — worth keeping in mind when selecting a label for your own use. Reliability was strong (α = .88–.91) across two studies. Validity wasn't discussed by either set of authors.

Citation

Sarial-Abi, G., & Ulqinaku, A. (2020). Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages. Journal of Advertising, 49(3), 270-291.

Keywords