Product Purchase Interest

What it measures

A five-point, three-item check on trial interest for a new product.

Response Format

5-point Likert (1=strongly disagree, 5=strongly agree)

Representative items

• Would you like to try the product?
• Could you imagine this product being one of your most likely choices when you next make a purchase?
• Could you imagine yourself buying this product?

Citation

Sarial-Abi, G., & Ulqinaku, A. (2020). Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages. Journal of Advertising, 49(3), 270-291.

Keywords