Purchase As Helping (Peer-to-peer)

What it measures

Buying from an individual seller can feel like an act of support — three items measure whether that framing resonates.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I would feel like I helped someone if I spent money on a _____.
• If I chose to make a _____ purchase I would feel like I supported a member of the local community.
• I would feel good about who got the profits from a _____ purchase.

Citation

Costello, J.P., & Reczek, R.W. (2020). Providers Versus Platforms: Marketing Communications in the Sharing Economy. Journal of Marketing, 84(6), 22–38.

Keywords