Referral Costs

What it measures

Effortful, burdensome — three unipolar items rate how much of a hassle referring someone else feels like.

Response Format

7-point unipolar Likert (1=strongly disagree, 7=strongly agree)

Representative items

• effortful
• burdensome
• costly

Citation

Gershon, R., Cryder, C., & John, L.K. (2020). Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs. Journal of Marketing Research, 57(1), 156–172.

Keywords