Relationship Type (Exchange)

What it measures

A four-item Likert-type scale designed to measure the degree to which a person's motivation for interacting with others is to get benefits from them in return for benefits given to them (quid pro quo).

Response format

7-point scale

Scale items

• You like to keep things even.
• You feel the need to pay back others immediately.
• You return something comparable if receiving something from others.
• You expect others to return things soon when they borrow them.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .81) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Aggarwal, Pankaj and Meng Zhang (2006), “The Moderating Effect of Relationship Norm Salience on Consumers’ Loss Aversion,” Journal of Consumer Research, 33 (3), 413-419.

Keywords