A three-item Likert-type scale designed to measure the degree to which a person believes that a product has advantages over other products with which it competes.
Cooper, Robert G. and Elko J. Kleinschmidt (1987), "New Products: What Separates Winners from Losers?" Journal of Product Innovation Management, 4, 169–184.
Free access to 2023+ psychometric scales at PsychScales