PSYCHOMETRICSCALES.COM

Retaliatory Behavior (Revenge)

RBRetaliatory Behavior (Revenge)
5 items 2009 α .96 Free GrĂ©goire, Y. T., & Legoux, R.

What it measures

A five-item scale measuring retaliatory behavior.

Citation

Grégoire, Yany, Thomas M. Tripp, and Renaud Legoux (2009), "When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance," Journal of Marketing, 73 (6), 18- 32.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales