Self-Accountability (Skin Cancer)

SAThe degree to which a person accepts personal responsibility for preventing skin cancer

3 items 2006 α .82 Free Passyn, K., & Sujan, M.

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a person accepts personal responsibility for preventing skin cancer.

Citation

Passyn, Kirsten and Mita Sujan (2006), “Self-Accountability Emotions and Fear Appeals: Motivating Behavior,” Journal of Consumer Research, 32 (March), 583-589.

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