Self-Accountability (Skin Cancer)

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a person accepts personal responsibility for preventing skin cancer.

Response format

7-point Likert scale

Scale items

• How accountable would you feel if you were diagnosed with skin cancer?
• How accountable are you in protecting yourself from skin cancer?
• How strongly do you feel that it is your responsibility to use sunscreen?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Passyn, Kirsten and Mita Sujan (2006), “Self-Accountability Emotions and Fear Appeals: Motivating Behavior,” Journal of Consumer Research, 32 (March), 583-589.

Keywords