This scale gauges how humiliated and degraded a person feels, typically after falling short of a social or personal standard. Hasford and colleagues (2022) used it in a study of consumer fraud, apparently developing the measure themselves for that purpose.
5-point scale (Strongly disagree (1) to Strongly agree (5)); stem: "Please indicate your level of each characteristic as it relates to [situation]."
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was excellent (α = .95; Hasford et al. 2022, p. 123), based on data from 542 MTurk workers. The scale was used as a manipulation check, and since the manipulation succeeded, this offers preliminary evidence of predictive validity; formal validity testing was not reported. A two-item version (items 1 and 2) was also used within the same study.
Hasford, Jonathan, Blair Kidwell, David M. Hardesty, and Adam Farmer (2022), "Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud," Journal of Consumer Research, 49 (1), 112–131.
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