In-Store Technology Ease of Use

What it measures

A three-item scale assessing a consumer's belief that a specific in-store shopping technology (app or device) would be easy and understandable to interact with. Items are phrased hypothetically (for respondents who have only read about the technology) but can be reworded to capture actual experience. Adapted from Venkatesh et al.'s (2003) ease-of-use measure.

Response format

7-point Likert-type (1 = Strongly disagree, 7 = Strongly agree)

Scale items

• I believe that my interaction with this technology will be clear and understandable.
• It will be easy for me to become skillful in using this technology.
• I would find this technology easy to use in the store.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Developed for a hypothetical in-store technology scenario; rephrase items to past tense if measuring actual experience. Conceptually grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT; Venkatesh et al. 2003).

Recommended companion scales

Citation

Inman, J.J., & Nikolova, H. (2017). Shopper-facing retail technology: A retailer adoption decision framework incorporating shopper attitudes and privacy concerns. Journal of Retailing, 93(1), 7–28.

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