A three-item scale assessing a consumer's belief that a specific in-store shopping technology (app or device) would be easy and understandable to interact with. Items are phrased hypothetically (for respondents who have only read about the technology) but can be reworded to capture actual experience. Adapted from Venkatesh et al.'s (2003) ease-of-use measure.
Inman, J.J., & Nikolova, H. (2017). Shopper-facing retail technology: A retailer adoption decision framework incorporating shopper attitudes and privacy concerns. Journal of Retailing, 93(1), 7–28.
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