A three-item scale measuring the tendency of a shopper to abandon their primary in-store goal and redirect effort toward other goals during a shopping visit. Adapted from Wrosch et al.'s (2003) goal reengagement subscale. Items are intentionally general; researchers should use instructions to focus participants on the relevant shopping context.
Albrecht, C.M., Hattula, S., & Lehmann, D.R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45(5), 720–740.
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