In-Store Goal Reengagement

What it measures

A three-item scale measuring the tendency of a shopper to abandon their primary in-store goal and redirect effort toward other goals during a shopping visit. Adapted from Wrosch et al.'s (2003) goal reengagement subscale. Items are intentionally general; researchers should use instructions to focus participants on the relevant shopping context.

Response format

7-point Likert-type (Strongly disagree / Strongly agree)

Scale items

• I think about other goals than the intended one to pursue in the store.
• I seek other meaningful goals than the intended one in the store.
• I start working on other goals in the store.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Adapted from three of six items in Wrosch et al.'s (2003) goal reengagement measure (Personality and Social Psychology Bulletin). Items are general and require researcher-provided instructions to contextualise them for the specific shopping scenario. Originally used in research on shopping stress and purchase abandonment.

Recommended companion scales

Citation

Albrecht, C.M., Hattula, S., & Lehmann, D.R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45(5), 720–740.

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