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Tie Strength

TSTie Strength
4 items 2008 α .91 Free Mittal, V. J., & Khare, A.

What it measures

A multiple-item Likert-type scale designed to measure the closeness of the relationship between the receiver of a service (the one responding to the scale) and the party providing the service.

Citation

Mittal, Vikas, John W. Huppertz, and Adwait Khare (2008), “Customer Complaining: The Role of Tie Strength and Information Control,” Journal of Retailing, 84 (2), 195-204.

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