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Usage Clarity

UCA consumer’s certainty about how to properly use an object
6 items 2008 α .96 Free Dong, B. K., & Zou, S.

What it measures

A five-item likert scale designed to measure a consumer’s certainty about how to properly use an object.

Citation

Dong, Beibei, Kenneth R. Evans, and Shaoming Zou (2008), “The Effects of Customer Participation in Co-Created Service Recovery, Journal of the Academy of Marketing Science, 36 (1), 123-137.

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