The scale assesses how consistent and stable versus erratic and risky an object or event is perceived to be, built through a rigorous multi-stage word-selection and validation process.
7-point bipolar semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Botner, Mishra, and Mishra (2020) created this scale through a three-stage process: first having participants rank candidate words for how well they captured volatility, then testing the resulting ten-item scale's reliability and discriminant validity (vs. aggressiveness/drive), then testing construct validity with a separate sample. Reliability was strong to excellent across stages (α = .89–.93). Six of the ten items are reverse-coded.
Botner, Keith A., Arul Mishra, and Himanshu Mishra (2020), "The Influence of the Phonetic Elements of a Name on Risk Assessment," Journal of Consumer Research, 47 (1), 128–145.
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