The scale captures perceived negative social fallout from a choice, specifically anticipated disapproval or discomfort caused to a friend, without naming the choice itself so it can be adapted across decision contexts.
7-point Likert (1=not at all, 7=very much so)
Full scale items shown. Always cite the original source when using this scale in research.
Source not stated by Liu, McFerran, and Haws (2020), who appear to have created the scale themselves; used with MTurk participants. Reliability was strong (α = .91). A factor analysis conducted alongside three positive-consequence items showed the negative items loading together as a distinct factor, offering preliminary evidence of unidimensionality and discriminant validity relative to positive social consequences.
Liu, Peggy J., Brent McFerran, and Kelly L. Haws (2020), "Mindful Matching: Ordinal Versus Nominal Attributes," Journal of Marketing Research, 57 (1), 134–155.
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