The scale assesses how much an investor's perceived stock risk is driven by fluctuations in price from one point in time to the next, distinct from overall price level or trend.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Kim and Lakshmanan (2021) built this scale by drawing on open-response data from a separate pretest in which participants described what aspects of stock data they considered when making investment decisions; used across two MTurk studies. Reliability was good (α = .86–.87). EFA showed the items loading strongly on their intended factor, and CFA supported convergent and discriminant validity relative to a related 'salience of transitions' construct (AVE = .65). A companion measure on this site, Salience of the Stock Price's Visual Transitions, comes from the same paper.
Kim, Junghan and Arun Lakshmanan (2021), "Do Animated Line Graphs Increase Risk Inferences?," Journal of Marketing Research, 58 (3), 595–613.
Free access to 2500+ psychometric scales at PsychScales