Measures a consumer's perception of a website's overall quality, encompassing both content quality and professional design. Created for use in research on targeted online advertising and reciprocity appeals, where website quality served as a contextual characteristic potentially moderating the effectiveness of different advertising acceptance arguments. Administered in German using back-translation from English.
Schumann, J.H., von Wangenheim, F., & Groene, N. (2014). Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services. Journal of Marketing, 78(1), 59-75.
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