Internet Privacy Concern Scale

What it measures

Measures the degree to which a person is concerned about threats to personal privacy arising from internet usage, with particular emphasis on the potential misuse of information submitted online. The scale captures general anxiety about online data collection and concerns about the unpredictable or unauthorised uses of personal information.

Representative items

• In general, I am concerned about my privacy when using the Internet.
• I am concerned that information I submit on the Internet could be misused.

Citation

Schumann, J.H., von Wangenheim, F., & Groene, N. (2014). Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services. Journal of Marketing, 78(1), 59-75.