Privacy Concerns (Data Secondary Usage)

What it measures

Three items measure discomfort with companies reusing or reselling personal data beyond its original purpose.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• When people give personal information to a company for some reason, it should never use the information for any other purpose.
• Companies should never sell the personal information in their databases to other companies.
• Companies should never share personal information with other companies unless it has been authorized by the individuals who provided the information.

Citation

Grosso, M., Castaldo, S., Li, H., & Larivière, B. (2020). What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information. Journal of Retailing, 96(4), 524-547.

Keywords