Privacy Concerns (Data Secondary Usage)

What it measures

The scale captures concern about companies using personal data for purposes beyond its original collection, a distinct privacy concern from data accuracy.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• When people give personal information to a company for some reason, it should never use the information for any other purpose.
• Companies should never sell the personal information in their databases to other companies.
• Companies should never share personal information with other companies unless it has been authorized by the individuals who provided the information.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

A companion privacy measure to Data Accuracy above, also used by Grosso et al. (2020) with the same large cross-country sample; three of four items were adapted from a scale by Smith, Milberg, and colleagues. Reliability was excellent (α = .923), with CFA providing supporting validity evidence.

Recommended companion scales

Citation

Grosso, M., Castaldo, S., Li, H., & Larivière, B. (2020). What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information. Journal of Retailing, 96(4), 524-547.

Keywords