Review Fairness

What it measures

Deserved or not? Four items measure whether an online review is perceived as fair.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• The review is fair.
• The review is deserved.
• The review is justified.
• The review is reasonable.

Citation

Allard, T., Allard, P.C., Thomas, , Dunn, L.H., & White, K. (2020). Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth. Journal of Marketing, 84(4), 86-108.

Keywords