Privacy Concerns About the Website
Privacy Concerns About the Website
4 items
2020
α 0.85-0.92
Free
Aiello, G., Donvito, R., Acuti, D., Grazzini, L., Mazzoli, V., Vannucci, V., & Viglia, G.
What it measures
Site-specific privacy worry, captured across four items — how personal data might be used beyond its stated purpose.
Response Format
7-point Likert (1=strongly disagree, 7=strongly agree)
Representative items
- How concerned are you that your personal data may be used for purposes other than the reason for which you provided the information?
- How concerned are you about your online personal privacy on this website?
- How concerned are you about the fact that this website might know/track the sites you visited?
- How concerned are you about this website sharing your personal information with other parties?
Citation
Aiello, G., Donvito, R., Acuti, D., Grazzini, L., Mazzoli, V., Vannucci, V., & Viglia, G. (2020). Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth. Journal of Retailing, 96(4), 490-506.
Keywords
privacywebsitedigital marketing