Personal Data Disclosure Benefits

What it measures

The upside case for sharing personal data: three items measure belief that disclosure leads to better, more relevant recommendations.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• Disclosing my personal information on _____ could help me obtain future product suggestions and content I want.
• In the future, I could get exactly the product suggestions and content that I want from _____.
• I believe that in the future I could benefit from customized product suggestions and content.

Citation

Bidler, M., Zimmermann, J., Schumann, J.H., & Widjaja, T. (2020). Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance- Illustrating Game Elements. Journal of Retailing, 96(4), 507-523.

Keywords