Privacy Concerns (Data Accuracy)
Privacy Concerns (Data Accuracy)
3 items
2020
α 0.89
Free
Grosso, M., Castaldo, S., Li, H., & Larivière, B.
What it measures
Three items ask whether companies should be doing more to keep the personal data they hold accurate.
Response Format
7-point Likert (1=strongly disagree, 7=strongly agree)
Representative items
- Companies should take more steps to make sure that the personal information in their files is accurate.
- Companies should have better procedures to correct errors in personal information.
- Companies should devote more time and effort to verifying the accuracy of the personal information in their databases.
Citation
Grosso, M., Castaldo, S., Li, H., & Larivière, B. (2020). What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information. Journal of Retailing, 96(4), 524-547.
Keywords
privacydata accuracydigital marketing