Measures a consumer's perceived utility of and satisfaction with a website's content, including the usefulness of that content and the desire to visit the site frequently. Authors referred to this as 'utility of the website'. Developed in the context of research on targeted online advertising and the role of reciprocity appeals in gaining user acceptance of free ad-supported web services. The scale was administered in German following back-translation.
Schumann, J.H., von Wangenheim, F., & Groene, N. (2014). Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services. Journal of Marketing, 78(1), 59-75.
Free access to 2023+ psychometric scales at PsychScales