Acceptance of External Influence

What it measures

This scale measures how much a person feels they conform to others' opinions and expectations rather than acting independently. Bartsch, Zeugner-Roth, and Katsikeas (2022) used the established authentic-personality subscale to help validate their own new measure of consumer authenticity seeking.

Response format

7-point scale (does not describe me at all (1) to describes me very well (7), inferred)

Scale items

• I am strongly influenced by the opinions of others.
• I usually do what other people tell me to do.
• I always feel I need to do what others expect me to do.
• Other people influence me greatly.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The scale was reliable in Study 6 (α = .90; Bartsch, Zeugner-Roth, and Katsikeas 2022, p. 302) among 484 U.K. respondents. It showed strong discriminant validity from the three dimensions of the authors' new consumer authenticity seeking construct (AVE = .68). Note: this dimension reuses the items verbatim from Wood et al.'s (2008) seminal, widely cited Authenticity Scale (already catalogued separately in this database, ID 424); reliability here reflects the focal paper's own administration.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

Keywords

More Personality & Affective Psychology scales

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• Authenticity Scale2008 · 12 items
• Value of Self-Expression2021 · 5 items
• Self-concealment2020 · 10 items
• Novelty Seeking2023 · 10 items
• Personal Mastery2021 · 4 items