Acceptance of External Influence

Name: Acceptance of External Influence
Creator: Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.
Published: 2022
License: https://psychometricscales.com/methodology.html

Tendency to Conform to and be Influenced by Others' Expectations

4 items 2022 α 0.90 Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale measures how much a person feels they conform to others' opinions and expectations rather than acting independently. Bartsch, Zeugner-Roth, and Katsikeas (2022) used the established authentic-personality subscale to help validate their own new measure of consumer authenticity seeking.

Representative items

I am strongly influenced by the opinions of others.
I usually do what other people tell me to do.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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