Self-Alienation from Authentic Self

Perceived Disconnection From One's True Inner Self
4 items 2022 α 0.91 (composite reliability) Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale measures the extent to which a person feels cut off from knowing their real, inner self. Bartsch, Zeugner-Roth, and Katsikeas (2022) used the established authentic-personality subscale to help validate their new measure of consumer authenticity seeking.

Representative items

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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