Self-Alienation from Authentic Self

What it measures

This scale measures the extent to which a person feels cut off from knowing their real, inner self. Bartsch, Zeugner-Roth, and Katsikeas (2022) used the established authentic-personality subscale to help validate their new measure of consumer authenticity seeking.

Response format

7-point scale (does not describe me at all (1) to describes me very well (7), inferred)

Scale items

• I don't know how I really feel inside.
• I feel as if I don't know myself very well.
• I feel out of touch with the "real me."
• I feel alienated from myself.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Composite reliability was strong in Study 6 (CR = .91; Bartsch, Zeugner-Roth, and Katsikeas 2022, p. 309) among 484 U.K. respondents. The scale showed strong discriminant validity from the three dimensions of the authors' new consumer authenticity seeking construct (AVE = .73). Note: this dimension reuses the items verbatim from Wood et al.'s (2008) seminal Authenticity Scale (already catalogued separately in this database, ID 424); reliability here reflects the focal paper's own administration.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

Keywords

More Personality & Affective Psychology scales

• Acceptance of External Influence2022 · 4 items
• Authenticity Scale2008 · 12 items
• Value of Self-Expression2021 · 5 items
• Self-concealment2020 · 10 items
• Novelty Seeking2023 · 10 items
• Personal Mastery2021 · 4 items