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Anticipated Regret of Losing a Gamble

AROLAnticipated Regret of Losing a Gamble
3 items 2008 α .81 Free Mandel, N., & Nowlis, S. M.

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a person who is participating in some sort of a gamble is experiencing stress about not winning.

Citation

Mandel, Naomi and Stephen M. Nowlis (2008), “The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience,” Journal of Consumer Research, 35 (1), 9-20.

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