Attitude Toward the Movie (General)

ATTMA person's attitude about a movie which he/she has heard about but has not seen

6 items 2006 α .95 Free Grier, S. A., & Thornton, C. G.

What it measures

A six-item likert scale designed to measure a person's attitude about a movie which he/she has heard about but has not seen.

Citation

Grier, Sonya A., Anne M. Brumbaugh, and Corliss G. Thornton (2006), “Crossover Dreams: Consumer Responses to Ethnic-Oriented Products,” Journal of Marketing, 70 (2), 35-51.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales