Attitude Toward the Movie (General)

What it measures

A six-item likert scale designed to measure a person's attitude about a movie which he/she has heard about but has not seen.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I would be interested in seeing this movie.
• This movie would be entertaining.
• This is my kind of movie.
• This movie would be interesting.
• The storyline attracts me to the movie.
• The characters attract me to the movie.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Grier, Sonya A., Anne M. Brumbaugh, and Corliss G. Thornton (2006), “Crossover Dreams: Consumer Responses to Ethnic-Oriented Products,” Journal of Marketing, 70 (2), 35-51.

Keywords