Attitude Toward the Organization (Social Responsibility)

What it measures

A five-item likert scale designed to measure a person’s attitude regarding the degree to which an organization appears to be concerned about its role in improving society.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• is a good corporate citizen.
• cares about bettering society.
• is socially responsible.
• plays a necessary role in society
• contributes to society.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .95) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Dean, Dwane Hal (1999), “Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes,” Journal of Advertising, 28 (3), 1-12.

Keywords