Attitude Toward the Odor

ATTOHow unpleasant a person describes the smell of some stimulus to be

3 items 2006 α .89 Free Botti, S., & McGill, A. L.

What it measures

A three-item Likert-type scale designed to measure how unpleasant a person describes the smell of some stimulus to be.

Citation

Botti, S., & McGill, A. L. (2006). When choosing is not deciding: The effect of perceived responsibility on satisfaction. Journal of Consumer Research, 33(2), 211–219.

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