PSYCHOMETRICSCALES.COM

Attractiveness

ATTThe degree to which someone or something is viewed as being visually pleasant
3 items 2008 α .96 Free Argo, J. J., & Main, K. J.

What it measures

A three-item unipolar scale designed to measure the degree to which someone or something is viewed as being visually pleasant.

Citation

Argo, Jennifer J. and Kelley J. Main (2008), “Stigma by Association in Coupon Redemption: Looking Cheap Because of Others,” Journal of Consumer Research, 35 (4), 559-572.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales