Attractiveness

What it measures

A three-item unipolar scale designed to measure the degree to which someone or something is viewed as being visually pleasant.

Response format

7-point unipolar scale

Scale items

• attractive
• appealing
• good-looking

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .96) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Argo, Jennifer J. and Kelley J. Main (2008), “Stigma by Association in Coupon Redemption: Looking Cheap Because of Others,” Journal of Consumer Research, 35 (4), 559-572.

Keywords