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Behavioral Control

BCThe degree to which a person reports feeling in control of some object or activity
3 items 1991 α .92 Free Hui, M. K.

What it measures

A multiple-item likert scale designed to measure the degree to which a person reports feeling in control of some object or activity.

Citation

Hui, Michael K. and John E. G. Bateson (1991), “Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience,” Journal of Consumer Research, 18 (September), 174-84.

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