Behavioral Control

BCThe degree to which a person reports feeling in control of some object or activity
3 items 1991 α .92 Free Hui, M. K.

What it measures

A multiple-item likert scale designed to measure the degree to which a person reports feeling in control of some object or activity.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

Hui, Michael K. and John E. G. Bateson (1991), “Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience,” Journal of Consumer Research, 18 (September), 174-84.

Find on Google Scholar

Keywords

#consumerbehaviour
View & search this scale interactively →

Free access to 2455+ psychometric scales at PsychScales