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Arousal-Seeking Tendency

ASTThe level of stimulation and arousal a person prefers
11 items 1990 α .89 Free Dawson, S. P., & Ridgway, N. M.

What it measures

A multiple-item Likert-type scale designed to measure the level of stimulation and arousal a person prefers.

Citation

Dawson, Scott, Peter H. Bloch, and Nancy M. Ridgway (1990), “Shopping Motives, Emotional States, and Retail Outcomes,” Journal of Retailing, 66 (Winter), 408-27.

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