Argument Strength

Name: Argument Strength
Published: 2005
License: https://psychometricscales.com/methodology.html

ASIn this scale using three, seven-point items

3 items 2005 α .88 Free Wheeler, S. C., & Bizer, G. Y.

What it measures

A three-item scale measuring argument strength.

Response format

7-point scale

Scale items

How strong were the arguments?
How compelling was the information given?
How persuasive was the information?

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Wheeler, S. Christian, Richard E. Petty, and George Y. Bizer (2005), “Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration,” Journal of Consumer Research, 31 (4), 787– 797.

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Keywords

#consumerbehaviour

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