Argument Strength

ASIn this scale using three, seven-point items

3 items 2005 α .88 Free Wheeler, S. C., & Bizer, G. Y.

What it measures

A three-item scale measuring argument strength.

Citation

Wheeler, S. Christian, Richard E. Petty, and George Y. Bizer (2005), “Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration,” Journal of Consumer Research, 31 (4), 787– 797.

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