Twelve items measure a consumer's views on how accurately and fairly advertising depicts gender roles, with items covering beliefs about whether ads show women and men as they really are, whether they objectify women, and whether portrayals are improving over time.
Ford, J. B., & LaTour, M. (1993). Differing reactions to female role portrayals in advertising. Journal of Advertising Research, 33(5), 43–52.
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