Belief in Personal Free Will

Belief That People Have Free Will and Are Responsible for Their Actions
7 items 2022 α 0.86 to 0.89 across studies (7-item version) Free Fernandes, D., Ordabayeva, N., Han, K., Jung, J., & Mittal, V.

What it measures

This scale measures how strongly a person believes that individuals have free will and are personally responsible for their choices and behavior. Fernandes et al. (2022) used the free-will subscale of an established measure to examine how political identity shapes customer satisfaction.

Representative items

Citation

Fernandes, Daniel, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), "How Political Identity Shapes Customer Satisfaction," Journal of Marketing, 86 (6), 116-134.

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