This scale measures how much a person believes that good and bad are ultimately balanced across the world, people, objects, and events. Lisjak and Ordabayeva (2023) referred to it as belief in balance and used it to help explain why political ideology shapes preferences for imperfect products.
7-point scale (strongly disagree (1) to strongly agree (7))
Full scale items shown. Always cite the original source when using this scale in research.
Reliability reached .80 in the main study and one follow-up (α = .82, Study 2; α = .81, Study B) but fell just under .80 in a second follow-up (α = .75, Study C; Lisjak and Ordabayeva 2023, p. 1021, Web Appendix pp. 19-20). Validity was not separately discussed, and the source of the scale was not stated by the authors.
Lisjak, Monika and Nailya Ordabayeva (2023), "How Political Ideology Shapes Preferences for Observably Inferior Products," Journal of Consumer Research, 49 (6), 1014-1031.
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