A four-item likert scale designed to measure the degree to which a person views him/herself as being loving and caring.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Khan, Uzma and Ravi Dhar (2006), “Licensing Effect in Consumer Choice,” Journal of Marketing Research, 43 (2), 259-266.
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