A multiple-item Likert-type scale designed to measure the degree to which a person indicates having male- like personality and behavioral characteristics.
Barak, Benny and Barbara Stern (1985/1986), “Women’s Age in Advertising: An Examination of Two Consumer Age Profiles,” Journal of Advertising Research, 25 (Dec./Jan.), 38-47. Bem, Sandra L. (1974), “The Measurement of Psychological Androgyny,” Journal of Consulting and Clinical Psychology, 42 (2), 155-62.
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