A nine-item likert scale designed to measure “a consumer’s tendency to buy spontaneously, unreflectively, immediately, and kinetically” (rook and fisher 1995, p.
5-point Likert (1=strongly disagree, 5=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Internal consistency (alpha = .79) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.
Haws, Kelly L. and Cait Poynor (2008), “Seize the Day! Encouraging Indulgence for the Hyperopic Consumer,” Journal of Consumer Research, 35 (4), 680-691.
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