A nine-item likert scale designed to measure “a consumer’s tendency to buy spontaneously, unreflectively, immediately, and kinetically” (rook and fisher 1995, p.
Haws, Kelly L. and Cait Poynor (2008), “Seize the Day! Encouraging Indulgence for the Hyperopic Consumer,” Journal of Consumer Research, 35 (4), 680-691.
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