Frugality

What it measures

A eight-item likert scale designed to measure a consumer lifestyle trait characterized by the tendency to be both restrained in acquiring products as well as resourceful in using them.

Response format

6-point Likert (1=strongly disagree, 6=strongly agree)

Scale items

• If you take good care of your possessions, you will definitely save money in the long run.
• There are many things that are normally thrown away that are still quite useful.
• Making better use of my resources makes me feel good.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .84) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Bearden, William O., R. Bruce Money, and Jennifer L. Nevins (2006), “A Measure of Long-Term Orientation: Development and Validation,” Journal of the Academy of Marketing Science, 34 (3), 456-467.

Keywords