Innovativeness (Technological)

Name: Innovativeness (Technological)
Creator: Bruner II, G. C.
Published: 2007
License: https://psychometricscales.com/methodology.html

INNInnovativeness (Technological)

5 items 2007 α .91 Free Bruner II, G. C.

What it measures

A five-item likert scale designed to measure the degree to which a consumer is motivated to be the first to adopt new technology-based goods and services.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

I get a kick out of buying new high tech items before most other people know they exist.
It is cool to be the first to own new high tech products.
I get a thrill out of being the first to purchase a high technology item.
Being the first to buy new technological devices is very important to me.
I want to own the newest technological products.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Convergent and discriminant validity evidence was provided by the original authors.

Citation

Bruner II, Gordon C., Anand Kumar (2007a), “Gadget Lovers,” Journal of the Academy of Marketing Science, 35 (3), 329-339.

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Keywords

#innovation#personality

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